IN MEMORY OF LOUIS GRAVERAET KAUFMAN. VERAET originates from its founder Don Rothrauff’s
great great grandfather’s name – Louis Graveraet Kaufman. LGK
lived
during the Great Depression and is known as “the Father of Branch
Banking.” He helped rebuild Chicago after the Great Fire, helped finance
the building of the Empire State Building, endowed the first
high-school in American history, and assisted in the restructure of
General Motors. In addition to being a born leader in his lifetime, he
was beloved by people for his kindness and generosity. LGK had a desire
to preserve nature. He also loved the beauty of the American
landscape. He is responsible for building Granot Loma, a massive estate
with 80+ rooms, on Lake Superior in Michigan. LGK found the natural
setting therapeutic and inspiring. He had brainstormed many of his
entrepreneurial ideas while standing on the shores of Lake Superior.
VERAET strives to incorporate the same level of ingenuity and generosity
as the person behind its namesake. Below: Louis G. Kaufman's estate Granot Loma on Lake Superior in Michigan, USA.
