How do you properly clean luxury watches? This question surfaces the minds of many watch buyers, especially those of luxury watches. There is little product offering in the marketplace for watch cleaning (in terms of maintenance). This is particularly why VERAET had released its watch care products. The #1 reason is that we love watches! A neglected watch will develop a grime and dirt that some high-powered ultrasonic cleaners can not clean successfully.
If you take the little time to clean your watch at least once a week, you will enjoy your watch for years and each day it will look like new. The #1 tip is to use our Watch Spray at least once a week. Watch Spray was made specifically for watches. Some people will always use soap or household cleaners to clean their watches and sadly they will never experience a great product. With Watch Spray, your watch’s metals and crystals appear cleaner and brighter because their true natures are revealed. There is no transparent film from soap masking the watches’ factory finish. Those who have tried our product marvel at the difference and have been faithful customers for years.
Why is Watch Spray ideal to use for watch cleaning? Soap is sometimes suggested by watch manufacturers as a way to clean your watch(s). Our chemists believe that soap will never let you achieve the cleanest results. The majority of soaps contain dyes and glycerin that lead to a film buildup in between watch bands and/or crevices. Soap also increases water tension, which risks water escaping by the waterproof gaskets. If you are the owner of a Rolex, you will read that soap is acceptable. But, if you own a Panerai Luminor too, you will read that soap is NOT acceptable. Manufacturers offer inconsistent advice on the safety of using soap. Regardless, as long as you use soap you will never experience the cleanest your watch can be!
Cartier has caught on and has for a few years manufactured their own cleaning spray. Watch Spray is about one third the cost of Cartier’s without the sacrifice of quality. If anything, our high-quality cleaner is better. Our research team had decided to go the expensive route in pursuing the right formula but it has lead Veraet to develop a great product that many watch owners find invaluable.
What exactly is Watch Spray? Watch Spray is eco-friendly, contains no ammonia or harsh cleaning agents and is proudly made in the USA. It’s also safe for all metals and crystals and was made to NOT disrupt or alter the factory condition of the most delicate finishes. There is no black soot that develops over time with the use of Watch Spray. Black soot develops from the use of soap because the lye or glycerin causes alkalinity to change. This is evidence that a film adheres to the watch even after rinsing the soap away with water. The film eventually turns black as its pH changes with your skin’s body oils and salts (your sweat) on your wrist. With Watch Spray you do not have this issue. To emphasize again, your watch’s metals and crystals appear cleaner and brighter because their true natures are revealed. There is no transparent film from soap masking the watches’ factory finish. Those who have tried our product marvel at the difference and have been faithful customers for years.
How to Clean Your Watch: Follow these simple steps below and you will enjoy your watch for a long time.
Use Watch Spray once weekly or biweekly to safely maintain the exterior of the watch. Ensure that your watch is water-resistant before using the product. Spray your watch a few times and gently use your fingers to rub the surfaces of the watch. It is also recommended that you use Veraet’s Microbrush if you need to reach crevices or between links in the bracelet. Rinse with water. This is not so important as to remove the Watch Spray from the watch but as to remove the body salts and oils from the watch. Then, use Veraet’s Watch Cloth or Veraet’s Microsilk HD Cloth to dry the outside of the watch. Both cloths are very soft and contain no impregnated rouge or polishes to interfere with the factory finishes.
Note: Please refer to your watch’s instruction manual or follow the manufacturers’ advice concerning servicing appointments for mechanical or movement aspects. We highly recommend finding a local watch serviceman whom you can trust to guide you when he or she feels your watch is ready for servicing. Manufactures are known to be very conservative on this aspect, encouraging owners to have their watches serviced every few years. Sometimes this is very unnecessary and it becomes a great source of revenue for manufacturers. Your local authorized dealer can work in your best interest, based on your specific needs. This can ultimately save you money.